CARCHEX® - Select. Inspect. Purchase & Protect.

warrantyCRM™ for dealers
warrantyCRM™ was developed to help automobile dealers boost their bottom line without any additional investment of money or time. It's a second chance marketing effort to provide a dealer's existing customer base with extended warranty protection. CARCHEX contacts each customer on behalf of the dealer offering the dealer's present warranty product suite. This strengthens customer loyalty and ensures the customer returns to the dealership service facility for maintenance and repairs. For each extended warranty sold to a dealer's customer CARCHEX pays the dealer!

The Process:

CARCHEX produces and delivers persuasive message via multiple marketing methods on behalf of your dealership.
Customer responds and CARCHEX communicates as a representative of the dealership.
Customer buys warranty at that time OR if they express interest but don't buy immediately, a CARCHEX sales representative follows up.
CARCHEX manages and fulfills each warranty purchase.

Dealer Branded Customer Experience:
Through the use of proprietary software CARCHEX offers the dealer's products to the dealer's customers only. Most importantly CARCHEX maintains the dealer's brand across every customer communication and touch point.

Click to Enlarge

Dealer Branded Mailing:
CARCHEX produces and delivers persuasive message via multiple marketing methods on behalf of your dealership.

CARCHEX is completely transparent to the customer and simply acts as an extension of the dealership.

Click to Enlarge

Dealer Responsibilities:

Sign paperwork agreeing to participate in the program
Inform F&I and Service Managers that this program is active
Collect a commission check each month for policies sold
The dealer has NO monetary responsibilities

warrantyCRM In The News

Program gives dealers 2nd shot at service contract sales -- Automotive News

MileOne Automotive used to take little notice when factory warranties expired for its new-vehicle customers. That inattention cost the private dealership group potential sales of extended warranties, the company says.

Read Full Story

Request Information

Name:	*
Title:
Company:	*
Email:	*
Address:
City:
State:		ZIP:
Daytime Phone:	*
Evening Phone:
I am a:	*
Comments:

How It Works

CARCHEX segments and extracts from the dealers DMS consumers who own vehicles that where purchased 3-4 years prior targeting vehicles with mileage between 33K-44K miles.
Additionally CARCHEX extracts service customers who did not purchase their vehicle from the dealer and paid out of pocket for service.
A combination of direct mail, email and voice blast are used to generate response.
CARCHEX and the dealer determine together the product mix to be offered.
CARCHEX process all fulfillment directly with the warranty administrator.

Why It Works

The additional warranty sales revenue is bottom line money for dealer
Keeps service in the dealership and creates additional service revenue
Creates additional new car sales opportunities for the dealership