warrantyCRM™ is a program developed and executed by CARCHEX, a national provider of customer remarketing, data management and professional sales call center opportunities for auto dealers.

CARCHEX extracts from the dealer's DMS targeted data of customers who are nearing the end of their Manufacturer warranty which in turn CARCHEX then uses to solicit clients on behalf of the Dealer. CARCHEX represents themselves not as CARCHEX but as the participating dealer. We operate as a direct extension of the dealer with the same care and professionalism that a customer would experience if they were to be meeting with a F&I professional at the dealership. All calls are monitored and recorded and are available to the Dealer for review.

CARCHEX will offer Dealer customers the Dealers present warranty products. This program is nearly effortless for the dealer and is executed with no additional investment of time or money by the Dealer. CARCHEX provides real-time access to statistics and campaign reporting and provides payouts to the Dealer monthly.

Highlights

• New Revenue Opportunity - The Dealer is compensated with each sale CARCHEX completes. This is found money for the Dealer!
• New Auto Appointment Opportunity - when a potential client informs CARCHEX that he is not interested in an extended warranty because he is considering getting a new car, CARCHEX attempts to set an appointment for that client at the participating Dealership.
• Results - the program is presently producing a robust 19% to 31% close rate!
• Service Lane Retention - by selling the Dealers extended warranty to the client CARCHEX insures that the client stays in the Dealer's service lane for an additional period. This produces on average $210/year per vehicle of service work.
• Increased Loyalty - with each additional interaction the Dealer has additional opportunity to build customer loyalty.

warrantyCRM In The News Program gives dealers 2nd shot at service contract sales -- Automotive News MileOne Automotive used to take little notice when factory warranties expired for its new-vehicle customers. That inattention cost the private dealership group potential sales of extended warranties, the company says. Read Full Story