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CARCHEX warrantyCRM™ was developed to help automobile dealers boost their bottom line without any additional investment of money or time by providing existing customers with warranty protection options.
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How It Works
- CARCHEX segments and extracts from the dealers DMS consumers who own vehicles that where purchased 3-4 years prior targeting vehicles with mileage between 33K-44K miles.
- Additionally CARCHEX extracts service customers who did not purchase their vehicle from the dealer and paid out of pocket for service.
- A combination of direct mail, email and voice blast are used to generate response.
- CARCHEX and the dealer determine together the product mix to be offered.
- CARCHEX process all fulfillment directly with the warranty administrator.
Why It Works
- The additional warranty sales revenue is bottom line money for dealer
- Keeps service in the dealership and creates additional service revenue
- Creates additional new car sales opportunities for the dealership
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warrantyCRM In The News
Program gives dealers 2nd shot at service contract sales -- Automotive News
MileOne Automotive used to take little notice when factory warranties expired for its new-vehicle customers. That inattention cost the private dealership group potential sales of extended warranties, the company says.
Read Full Story
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